About

20+ years of leading integrated marketing and communications across traditional, digital and experiential platforms for packaged goods, service and technology brands in a domestic, international and global capacity. Extensive experience leading brands in all stages of development and budget levels. Taking big agency, market and brand experience and applying it to smaller, boutique agencies and partners to help them grow.

Rob Hofferman

Experience

• MOXIE SOZO, Boulder CO VP Managing Director 08.24-04.25
  As Moxie was hitting its ceiling in terms of growth and revenue, we determined that for a Branding and Packaging company, the next logical step for clients was Advertising. I was hired to build that discipline. Unfortunately, leaders at Moxie ultimately felt that in “uncertain times,” they were more comfortable with what they do best.

  
  Boulder’s Bid for Sundance Film Festival

• HUMAN DESIGN, Boulder CO VP, Managing Director 11.20-08.24
  An agency at a crossroads, I was brought in to restructure not only how the agency was designed, but how it functioned. Concepted and wrote our story, new business materials and creds/capes decks. Brought in, closed and led several keystone/game-changing clients, organically grew existing clients and hired key personnel in account, strategy and creative departments. Drove 2/3rds of net new revenue.

  
  University of Colorado/Colorado State University - recruitment
  Land O’Lakes, Inc - Internal and external efforts to elevate the brand
  Purina Animal Nutrition - Equine and cattle
  Ecovadis - a B2B SaaS solution for sustainability progress
  Converse - Experiential
  JanSport - Social, Experiential. Grew sales 45% YOY
  Truterra - Regenerative farming in service of carbon offsets
  Woody Creek Distillers - award-winning Aspen-based distillery
  Vail Resorts - Enterprise level meetings & events support
  

• FACT & FICTION, Boulder CO President 04.19-11.20
  Brought in (once again) to “right the ship” both financially and culturally. Highlights: increased revenue by 300% in the first 6 months, driving the agency's highest profits in both dollars and margin in the first 18 months. Created a new structure leading to greater efficiency and effectiveness. Led business development, driving record revenue and client wins in retainment, organic growth and net new.

  
  SCL Health – A hospital and healthcare group located in CO and MT
  Wells Enterprises – Blue Ribbon, Cheesecake Factory, Halo Top
  New Belgium – Voodoo Ranger, Fruit Smash
  Amplify Snacks – Pirate’s Booty
  Woody Creek Distillers – Vodka, Gin, Whiskey, Rum
  Madhava Foods – Madhava, Cocomels
  AAA – Auto, Insurance, Healthcare, Towing
  
  

• CRISPIN PORTER + BOGUSKY Group Account Director 04.16-04.19
  After a rewarding three and a half years building & running Grenadier (see below), I decided to exit. It was a simple fact of arithmetic - not enough revenue to support a five-partner structure. While a tough decision, I knew it was the right one for the business and for our great employees. Upon leaving, I was hired by CP+B to run Kraft and Lay’s, winning multiple awards (Clios, Lions and LIAs) for the Kraft “Swear Like a Mother” activation. During my time at CP+B I pitched and won the OtterBox account (a $1B+ consumer products company located in Fort Collins, CO) and led the consolidation of the Hershey’s account, adding approximately $10MM to the agency’s top line.

  
  Hershey’s – Hershey’s, Kisses, Ice Breakers, Twizzlers, Whoppers, Breath Savers,
  Almond Joy/Mounds, York, barkTHINS
  Kraft – Kraft Mac & Cheese, Velveeta, Cracker Barrel, Stove Top
  Lay’s – Lay’s Kettle Cooked
  OtterBox Products – OtterBox, OtterBox Outdoor, LifeProof

• GRENADIER, Boulder CO Founder/Partner 08.12-04.16
  In 2012, I finally realized the dream of starting up my own agency. My partners and I opened Grenadier’s doors with a couple of Ikea desks and a cell phone. In three + years, built a profitable, fully integrated agency attracting local, regional and national clients across industries and levels of development. Highlight was launching the turnaround for the SunnyD brand with a new positioning and creative platform that was executed across all communication media – TV, digital, in-store, social, PR, promotions, web, experiential. The work galvanized the SunnyD internal teams, customers and consumers, and was responsible for a net 12% sales increase in test markets.

  
  Winter Park – Winter Park, Mary Jane
  Sunny Delight Beverages Companies – SunnyD, Fruit2O, Bossanova
  Law Estates - Paso Robles, Rhone
  La Encantada Estates - Sta Rita Hills Pinot Noir
  Waterpik – Shower heads, Water Flosser
  Woody Creek Distillers – Vodka, Gin, Whiskey
  Suerte Tequila - Launch & sustain
  Rio Grande – A chain of six Mexican restaurants in Colorado
  

• SRG, Boulder CO Managing Director/Partner 09.09-08.12
  After beginning my career in NYC, I made the move to Boulder (who wouldn’t?) to lead SRG’s transition from a smart strategic shop to a smart creative shop. Led agency revenue growth of $7MM+ through both organic and new business. Authored a new agency philosophy for how account and creative teams work together. Ultimately, SRG wasn’t ready to walk the talk, so I found some like-minded partners and started Grenadier, just up the road.

  
  Ruiz Foods – El Monterey, Tornados
  Storck – Werthers, Merci
  People For Bikes & USA Pro Cycling – Advocacy group & Race

Early Career Experience

• GREY/NY New York City Group Management Director 8yrs

  
  Canon USA – Consumer Imaging (Brand, SLR digital cameras, printers, binoculars)
  Aetna Healthcare – Brand, individual products, local and national
  Terlato Wines – Rutherford Hill, Santa Margherita, Markham, Sanford
  Novartis – Ciba Vision Contact Lenses, Lamisil, Maalox, Gas-X, Ex-lax
  Spectrum Brands Inc – Remington Products, Rayovac Batteries
  ConAgra Foods – Reddi-Wip, Egg Beaters, Hebrew National
  

• KOREY KAY New York City VP Group Account Director

  
  Mirage Resorts – Mirage, Bellagio, Treasure Island, Golden Nugget
  The MTA – Subways, Buses, Rail, Bridges & Tunnels
  NY State Department of Health – Youth Empowerment Initiative/Anti-Tobacco
  Con Edison Communications – Broadband wholesaler
  

• BBDO & BSB New York City

  
  Pepsi, Mountain Dew, Josta, Storm, Mugg, Miller Lite, Miller Genuine Draft