About

20+ years of leading integrated marketing and communications across traditional, digital and experiential platforms for packaged goods, service and technology brands in a domestic, international and global capacity. Extensive experience leading brands in all stages of development and budget levels. Taking big agency, market and brand experience and applying it to smaller, boutique agencies and partners to help them grow.

Rob Hofferman

Experience

• Moss & Mill, Boulder CO Founder 01.25
  A consultancy aimed at giving start-ups an accelerated approach to brand development and go-to-market strategies. Creating brands from the ground-up through strategy, identity, design, communications, web development and production.

  Vail Resorts
  Sundance Film Festival
  TooSteppin Ginger Beer
  VelareLX Hospitality

• HUMAN DESIGN, Boulder CO VP, Managing Director 11.20-12.24
  Led strategic and operational transformation of creative agency, serving as executive lead across strategy, creative, and client service teams. Responsible for over 2/3rds of incremental agency revenue growth, representing $20M.
  
  University of Colorado/Colorado State University - recruitment
  Land O’Lakes, Inc - Internal and external efforts to elevate the brand
  Purina Animal Nutrition - Equine and cattle
  Ecovadis - a B2B SaaS solution for sustainability progress
  Converse - Experiential
  JanSport - Social, Experiential. Grew sales 45% YOY
  Truterra - Regenerative farming in service of carbon offsets
  Woody Creek Distillers - award-winning Aspen-based distillery
  Vail Resorts - Enterprise level meetings & events support
  

• FACT & FICTION, Boulder CO President 04.19-11.20
  Executive leader responsible for agency operations, client relationship management, and team culture leading to over $6M in incremental revenue at 40% margins.
  
  SCL Health – A hospital and healthcare group located in CO and MT
  Wells Enterprises – Blue Ribbon, Cheesecake Factory, Halo Top
  New Belgium – Voodoo Ranger, Fruit Smash
  Amplify Snacks – Pirate’s Booty
  Woody Creek Distillers – Vodka, Gin, Whiskey, Rum
  Madhava Foods – Madhava, Cocomels
  AAA – Auto, Insurance, Healthcare, Towing
  
  

• CRISPIN PORTER + BOGUSKY Group Account Director 04.16-04.19
  Led teams across the CPG accounts, generating over $15M in incremental revenue. Brought in to revitalize the agency’s relationship with Hershey’s, leading to a full consolidation of all brands for CP+B.

  
  Hershey’s – Hershey’s, Kisses, Ice Breakers, Twizzlers, Whoppers, Breath Savers,
  Almond Joy/Mounds, York, barkTHINS
  Kraft – Kraft Mac & Cheese, Velveeta, Cracker Barrel, Stove Top
  Lay’s – Lay’s Kettle Cooked
  OtterBox Products – OtterBox, OtterBox Outdoor, LifeProof

• GRENADIER, Boulder CO Founder/Partner 08.12-04.16
  In 2012, I finally realized the dream of starting up my own agency. My partners and I opened Grenadier’s doors with a couple of Ikea desks and a cell phone. In three + years, built a profitable, fully integrated agency attracting local, regional and national clients across industries and levels of development. Highlight was launching the turnaround for the SunnyD brand with a new positioning and creative platform that was executed across all communication media – TV, digital, in-store, social, PR, promotions, web, experiential. The work galvanized the SunnyD internal teams, customers and consumers, and was responsible for a net 12% sales increase in test markets.

  
  Winter Park – Winter Park, Mary Jane
  Sunny Delight Beverages Companies – SunnyD, Fruit2O, Bossanova
  Law Estates - Paso Robles, Rhone
  La Encantada Estates - Sta Rita Hills Pinot Noir
  Waterpik – Shower heads, Water Flosser
  Woody Creek Distillers – Vodka, Gin, Whiskey
  Suerte Tequila - Launch & sustain
  Rio Grande – A chain of six Mexican restaurants in Colorado
  

• SRG, Boulder CO Managing Director/Partner 09.09-08.12
  After beginning my career in NYC, I made the move to Boulder (who wouldn’t?) to lead SRG’s transition from a smart strategic shop to a smart creative shop. Led agency revenue growth of $7MM+ through both organic and new business. Authored a new agency philosophy for how account and creative teams work together. Ultimately, SRG wasn’t ready to walk the talk, so I found some like-minded partners and started Grenadier, just up the road.

  
  Ruiz Foods – El Monterey, Tornados
  Storck – Werthers, Merci
  People For Bikes & USA Pro Cycling – Advocacy group & Race

Early Career Experience

• GREY/NY New York City Group Management Director 8yrs

  
  Canon USA – Consumer Imaging (Brand, SLR digital cameras, printers, binoculars)
  Aetna Healthcare – Brand, individual products, local and national
  Terlato Wines – Rutherford Hill, Santa Margherita, Markham, Sanford
  Novartis – Ciba Vision Contact Lenses, Lamisil, Maalox, Gas-X, Ex-lax
  Spectrum Brands Inc – Remington Products, Rayovac Batteries
  ConAgra Foods – Reddi-Wip, Egg Beaters, Hebrew National